December 6, 2019
ASUS Christmas Campaign
To promote the latest ASUS ROG gaming notebook for the Christmas season, we set up an extensive influencer campaign featuring the well-known YouTube stars Felix von der Laden (3.200.000 Subscribers), Kati Karenina (127.000) and FELIXBA (668.000). Besides having the influencer producing a video to highlight the most important features of the notebook, we also set up a large giveaway on social media for the promotion page of the online vendor ALTERNATE.
Task
Set up a campaign with some of the biggest German influencers from YouTube and Instagram to promote a new gaming notebook.