Spezi

The term „Spezi“ has been an integral part of German gastronomy since 1956. The cult drink is popular with young and old alike and is also conquering the esports and gaming market thanks to an extensive, long-term campaign. As part of the collaboration, we have placed Spezi as the official beverage partner of the Esports Center, a modern training facility for esports players in North Rhine-Westphalia, and as a premium partner of Entropy Gaming, one of the leading esports teams in Germany. Part of the long-term campaign is also the creation of target group-oriented photos and videos in our in-house studio.